Real Talk About Search Visibility
Keynotes, workshops, and honest insights
I speak at conferences and company events about practical SEO strategies that actually work. Not the hype-filled promise sessions you've sat through before—I focus on what really moves rankings based on tests we've run, mistakes we've made, and patterns that keep showing up in data.
What I Actually Talk About
Each session breaks down specific challenges with real examples and actionable techniques. These aren't surface-level overviews—we dig into the mechanics and walk through implementation approaches that teams can use the next day.
Technical SEO Fixes
The crawl issues, indexing problems, and site architecture decisions that quietly kill your rankings. We look at diagnostic tools and prioritization frameworks for fixing what matters first.
Content Strategy
How to figure out what content your audience needs before competitors do. Keyword research beyond volume numbers, understanding intent patterns, and structuring content that matches how people actually search.
Link Building Reality
What actually builds authority in different niches, which outreach patterns still work, and how to recognize link opportunities that others miss. Plus the stuff that sounds good but wastes time.
Algorithm Updates
Making sense of changes without panic or guesswork. Pattern recognition across updates, reading signals in your own data, and adjusting strategy based on what Google's rewarding right now.
Local Search
Optimization tactics for businesses with physical locations or service areas. Google Business Profile refinement, citation building approaches, and review generation systems that don't feel forced.
Analytics & Measurement
Setting up tracking that tells you what's working instead of drowning you in vanity metrics. Connecting organic performance to business outcomes and proving SEO value to stakeholders who care about revenue.